10 WEEKS. ONE PERSONALISED PLAN. BUILT AROUND YOUR LIFE.

Your health should support your success not compete with it.

You're busy.

You have work.
Family.
Commitments.
A social life.
A business to run.

And somewhere amongst all of that, you're trying to look after yourself.

You've probably tried to get into a routine before.

Maybe it worked for a while.

Then life got busy.

Training slipped.
Nutrition went out the window.
Motivation disappeared.

And you found yourself thinking:

"I'll start again Monday."

PROJECT X was created to change that.

THIS ISN'T ANOTHER GENERIC FITNESS PROGRAMME.

PROJECT X is our brand new 10-week 1-to-1 online coaching experience, designed around you.

Not a generic workout plan.

Not a restrictive diet.

Not hours spent in the gym.

Instead, we'll build a plan around your:

Goals.
Lifestyle.
Schedule.
Fitness.
Challenges.
X.

Because the right plan isn't the one that looks perfect on paper.

It's the one you can actually live with.

WHAT IS YOUR X?

Your X is the thing that would make these 10 weeks genuinely worthwhile.

Maybe you want to:

• Lose body fat and feel better in your clothes
• Build strength and fitness
• Improve your running
• Get your energy back
• Feel confident again
• Create better habits
• Stop constantly starting again
• Become fitter and healthier for your family
• Feel more in control of your health

Whatever your X is, we build the coaching around it.

YOUR 10 WEEK JOURNEY

PROJECT X is split into three stages.

CONTROL

Weeks 1–3

Before we try to change everything, we understand you.

We'll look at your lifestyle, schedule, goals and obstacles and build a routine that actually fits your life.

DISCOVER → ROUTINE → CONSISTENCY

You'll learn how to stay on track even when life gets busy.

BUILD

Weeks 4–6

Now we start building.

Strength.
Fitness.
Nutrition.
Momentum.

You'll begin seeing measurable progress and developing the physical capability and habits that move you towards your X.

STRENGTH → FUEL → PUSH

BECOME

Weeks 7–10

This is where the changes start becoming part of who you are.

We'll refine your training, prepare you for life's disruptions and develop the confidence to make the right decisions without constantly relying on motivation.

PERFORM → OVERCOME → OWN IT → BECOME

The goal isn't simply to finish 10 weeks.

It's to finish 10 weeks knowing you can keep going.

WHAT MAKES PROJECT X DIFFERENT?

Because your life isn't going to suddenly become less busy.

So we're not going to wait for it to.

Instead, we'll teach you how to make progress while life is happening.

A late night at work?

We'll have a plan.

A weekend away?

We'll have a plan.

The kids are ill?

We'll have a plan.

Holiday coming up?

We'll have a plan.

Because success isn't about following a perfect plan for 10 weeks.

It's about knowing what to do when the perfect plan isn't possible.

WHO IS PROJECT X FOR?

PROJECT X is designed for busy adults who are ready to make their health a priority without allowing fitness to take over their lives.

It could be right for you if you're a:

Parent
Trying to look after everyone else while putting yourself last.

Business owner or director
Managing a demanding business but recognising that your health needs attention too.

Manager or professional
Working long hours and struggling to find a consistent routine.

Runner or active person
Wanting to become stronger, fitter and more capable.

Or simply someone who is tired of starting again.

WHAT YOU GET

PROJECT X is 1-to-1 coaching, not a group programme.

You'll receive:

PERSONALISED TRAINING

A training programme built around your goals, experience, equipment, availability and lifestyle.

Your programme can be adapted as you progress.

PERSONALISED NUTRITION COACHING

No generic meal plan.

You'll receive practical nutritional guidance designed around your goals and the way you actually live.

WEEKLY COACHING

Regular coaching and feedback from me, including personalised video feedback where appropriate.

DIRECT SUPPORT

You won't be left to figure it out alone.

You'll have direct messaging support throughout your 10 weeks.

PROGRESS TRACKING

We'll track the things that actually matter to your goal and use that information to adjust your plan.

THE PROJECT X ROADMAP

You won't simply be given workouts.

You'll work through a structured 10-week coaching journey designed to help you build the skills to manage your health long term.

WANT MORE SUPPORT?

MEET PROJECT X VIP

For those who want Me personally in their corner every week.

The standard PROJECT X experience gives you everything you need to make significant progress.

But some people want more accountability, more contact and more time working directly with their coach.

That's where PROJECT X VIP comes in.

With VIP, you get everything included in PROJECT X, PLUS:

WEEKLY 1-TO-1 ZOOM COACHING

A private 30-minute coaching session with me every week.

We'll review your progress, talk through what's happening in your life, solve problems and make sure you're moving towards your X.

MORE PERSONAL COACHING

Sometimes you don't need another workout.

You need someone to sit down with you and work out why you're struggling and what needs to change.

That's what the weekly 1-to-1 sessions are for.

MORE ACCOUNTABILITY

Knowing you've got a private coaching session booked every week changes the level of accountability.

You don't have to figure everything out yourself.

I'm in your corner for the entire 10 weeks.

THIS IS YOUR CHANCE TO DO THINGS DIFFERENTLY.

You don't need another January resolution.

You don't need to wait until work calms down.

You don't need to find the perfect time.

You need a plan that works with your life, not against it.

PROJECT X

£397

10 weeks

✓ Personalised training
✓ Personalised nutrition guidance
✓ Weekly coaching & feedback
✓ Direct messaging support
✓ Progress tracking
✓ Complete 10-week PROJECT X journey

PROJECT X VIP

£697

10 weeks

✓ Everything in PROJECT X

✓ Weekly private 30-minute Zoom session
✓ Higher level of personal accountability
✓ More time to work through challenges
✓ Direct 1-to-1 coaching with Me

NOT SURE WHICH IS RIGHT FOR YOU?

Choose PROJECT X if you're comfortable following a personalised plan with regular coaching and support.

Choose PROJECT X VIP if you know you benefit from having someone personally keeping you accountable, talking things through with you and helping you navigate the challenges as they happen.

Either way, you're not doing this alone.

FREQUENTLY ASKED QUESTIONS

Do I need to be fit before starting?

No.

PROJECT X is personalised to your starting point, experience and goals.

Do I need a gym?

Not necessarily.

Your training will be designed around the equipment and environment available to you.

Is this a weight-loss programme?

It can be, but it isn't exclusively about weight loss. Your X determines what we focus on.

What happens if I miss a workout?

That's life.

We'll adapt the plan rather than expecting you to start again from zero.

What happens after the 10 weeks?

You'll finish with a clear understanding of what's worked, what you've achieved and what your next phase should look like.

If you'd like to continue coaching with me, we'll discuss your options towards the end of PROJECT X.

Is this a group programme?

No.

PROJECT X is 1-to-1 online coaching.

Your programme, your goals and your coaching.